Business Advantages of Having an Instagram

These days, clients tend to see the credibility of a business on their absence from or presence on social media. However, which social platforms are really worth the effort and the time which it takes to be profitable?  

Nowadays, we are focusing on a very powerful and incredibly popular platform where a lot of businesses are enjoying numerous advantages. The following are some of the business benefits that you get being on Instagram: 

  1. IG welcomes creativity.

Newsfeed on IG are usually comparable to art galleries. As a matter of fact, it is no secret that this platform consists with an abundance of high quality, fun, colorful and visually appealing videos and images. Businesses can proceed to the creative bandwagon by utilizing Instagram to advertise their services and products, show glimpses of the daily workings of your company and provide the followers with exclusive tastes of the company’s culture. 

  1. IG has a more engaged followers compared to Facebook.

When it comes to overall popularity, the Facebook still has the edge in the world of social media. However, social media has continuously evolved and statistics show that Instagram users are truly much more impressionable and engaged compared to Facebook users. In addition to that, Instagram has higher engagement rates compared to Facebook and this makes IG the best haven for your business if you are looking to engage customers. 

  1. IG offers more advertisements.

Like the Facebook, business accounts on IG have the choice of paying to promote contents. This practice is very advantageous especially, considering the studies which indicates how receptive IG’s followers are to these kinds of ads. Another advantage to ads on IG is that the advertisements are capable of being the target based on the user’s age, gender, interests or location. Aside from that, businesses can include links in their posts, enabling the users to click to know more about them. Also, businesses are able to feature advertisements in their stories.  

  1. IG offers stories.

An IG story is a one-of-a-kind feature which allows the users to post personalized videos or images which only lasts for 24 hours. These Instagram stories are prominently shown atop the main newsfeed of the user. Stories offer more creative elements like augmented reality filter option, writing and drawing tools, as well as the ability to include hashtags, mentions of other users and locations as well. 

Recently, IG has added the option to have the featured stories. These may be hosted on your business profile and be able to view and be viewed once the first 24-hour period ends. 

  1. IG gives helpful analytics.

Measuring success on IG is very easy. Businesses can indeed monitor the count of their followers as well as their overall engagement activities such as clicks and views. But taking it to the next level, built-in analytic reports aid businesses interpret the outcomes of their IG advertising campaigns. Helpful analytics such as these have helped businesses easily recognize which types of IG posts suit best. Some people even use apps or software that can help boost Instagram followers. Click the link if you want to receive an Engagermate review. 

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